Business Strategy Research Paper Example | Topics and Well Written Essays - 250 words

Business Strategy - Research Paper ExampleThe paper assesses the company strategy employed at Techno Electronics Ltd during its ten year raise in business as well as providing recommendations for realizing further success in the international market.Techno Electronics Ltds strategies of product innovation and product development be employed via the R&D team up which has been spearheading the series production of quality products produced over the past years. At Techno Electronics Ltd, large sums are invested into the manufacturing and R&D team in order to enhance the companys manufacturing set up, economic sourcing and prototyping of components, product design and development, lean production as well as its ingrained quality management in order to timely deliver quality products as per the customers specifications and or needs (Singer, 2008). The companys long existence in the market is an indicator of the success of the employed strategies.Techno Electronics Ltd has been able to survive the tough and speedy growing world of technology. According to Kaplan and Norton (2008), the use of advanced technology in the production phase can increase the companys productivity as well as reduce the cost of production. In addition, Porter (2008) suggests that the gentle resource strategies the company should take into consideration should involve training of employees in order to increase productivity and gain global competitive advantage as well as cut on the high cost of hiring labor. Other strategies include international merchandising communication to market the products as well as build the companys brand image in the international market (Kksal and zgl, 2007). Pricing strategies involving high product pricing should be employed to trace down the high production cost. With the continued growth in the use of social networks, the company should use these services as marketing tools for expanding into fresh markets. Furthermore, online marketing helps build the